Comprehensive re-branding for Monet, one of the oldest brands of Liz Claiborne. The client sought a brand design that would appeal to both a younger and older audience, while sustaining a clear link with the tradition of Monet. The re-branding also needs to elevate the consumer’s perception of Monet to a degree that would permit sales at standalone Monet stores and upscale departments stores. The project included an update to the brand name, design of a new monogram, new color palette, and new collateral materials.